CONGRATULATIONS, BENETTON
Ever since I was young, Benetton has been breaking the rules of advertising – using provocative images and messages to break through the media clutter. Their recent “Unhate” campaign continues in that...
View ArticleWHEN BANKERS CALL LAWYERS
You know you’re in trouble when your primary course of action to compete is getting the lawyers involved. Well, that’s exactly what’s happening in Vermont. Vermont bankers have filed a complaint...
View ArticleTRUTH IN ADVERTISING
I’m perplexed. Or, maybe I’m just naïve. But either way, I’m frustrated. If you haven’t been assaulted by the barrage of political ads this year, you’re probably living in a cave, or completely...
View ArticleMEN ARE CHEAP – OR ARE THEY?
Survey results were released from Resolution Media (part of Omnicom) and concluded that, while more women than men are on Facebook (58% to 42%), men are more likely to be responsive to advertising –...
View ArticleHard Choices
Recently Smashing Magazine posted an article comparing Mit Romney’s mobile site to the Barack Obama’s responsive site. The point was to compare the two and discuss the relative merits and shortfall of...
View ArticleDESIGN MATTERS
When people look at our website and our client list, many wonder what a branding and advertising agency is doing producing a magazine. It’s true, magazine production is an outlier for any ad agency....
View ArticleSO GOD MADE A FARMER
Super Bowl Sunday is like Christmas morning for those of us in the advertising and marketing business. It’s a chance to see what has become billed as the best in advertising. Countless hours of...
View ArticleTHE CMO BRIEF
Chief Marketing Officers have it rough. Expectations and pressure are higher than ever, and tenure for the average CMO is shorter and shorter. We know it’s rough out there. We work with you every day...
View ArticleBE WHO YOU ARE
I’ll admit, I’m not a JC Penney customer – at least not today. But as a kid growing up in the midwest in a budget-strapped, lower-middle class family, JC Penney is where my mom did [...]
View ArticleJC PENNEY WANTS YOU BACK
My business partner has said on more than one occasion, “For the price of a small admission, you gain a huge audience.” That must be the strategy JC Penney is taking. After the massive and [...]
View ArticleSHAME ON SPIRIT
As the father of two elementary school children, I am well-aware of the problem of bullying. Ever since kindergarten, the school has discussed the subject with kids, they have sent home information,...
View ArticleWHAT IS A BRAND?
The word “brand” can be slippery, as it’s an arguably broad term. Some believe a brand is all about an ad campaign, while others assume its essence is imbued in a logo or a company’s […]
View ArticleSUPER BOWL 49—FROM DADVERTISING TO SADVERTISING WITH JUST A FEW LAUGHS
Just when we could’ve used a laugh to lighten the mood here in Seattle, we, along with the other 154,000,000 Super Bowl viewers, were treated to a pummeling of socially conscious ads aimed at the […]
View ArticleWELLS GOES GAY
Congratulations, Wells Fargo! In April, you launched a beautiful television commercial depicting a lesbian couple learning sign language as they are preparing to adopt their daughter who is deaf. It’s...
View ArticleShopping on Pinterest just got a little easier
Earlier this month Pinterest launched a revolutionary new tool that makes finding and shopping for items in pins much easier. You no longer need to search for an item you like with text. Via Visual […]
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